Will’s Story…

After decades of unprecedented sales success in insurance, broadcasting, and advertising, on July 23, 2006 Will Bowen’s life changed forever…and so did the lives of tens of millions of people (so far).

On that day, Will invited 250 people to try and break the negative habit of complaining by going 21 consecutive days without uttering a single gripe.

Will gave each person a purple bracelet to be used as a mindfulness tool.

His idea: switch the bracelet from wrist-to-wrist with each spoken complaint and keep switching until you go 21 consecutive days without complaining.

Will’s idea EXPLODED around the world until now, some 15 years later, the worldwide Complaint Free bracelet total is over 15 million and climbing.